Since the bombshell hit, Imagine Canada has been building a case to support charities in the wake of significant postal increases. Janet Gadeski tells us what stage we’re at and lets us know how we can get involved.
When a national charity has local or regional chapters, is it ever possible to integrate everyone’s financial results? Bill Kennedy says yes – with flexibility and clarity as the guiding principles.
Before you write, even before you plan, direct response expert Peter Hoppe urges you to examine your donor care, data quality and segmentation criteria. Without those crucial pieces in place, he says you’ll be wasting your time.
If you’re facing a target dollar figure for major gifts, there’s no time to lose! Jessica Rawn and Dino Sophocleous tell you how to speed up your cultivation and solicitation cycle so that it can fit within your manager’s expectations for your performances.
Good fundraising starts with good evidence. Patricia Tynan makes a solid case for the five socio-demographic trends that will have the biggest effect on your fundraising this year.