Understanding the donor forms the heart and soul of your work. Yet many donors are guarded, and many fundraisers don’t know how to help them open up. Preeti Gill combines research and journalistic interviewing techniques in these suggestions for getting to know your donor.
Most board members join because they care about the cause, not because they want to raise money for the cause. Cynthia Armour lays out a plan to help you help your board learn to raise money.
Rightly or wrongly, many donors care about a charity’s administrative expenses. The Canada Revenue Agency most certainly cares. Nonprofit accounting specialist Adam Aronson reminds you not to be too hasty in assigning expenses to the category of “overhead.”
2013 likely brought your charity some new donors. Good for you! But you can’t take their loyalty for granted. Website strategist Todd Jamieson has tips to help you turn your website into a donor retention powerhouse.
