All it takes is a quick click, and you can be triggering corporate dollars for your favourite charity. Janet Gadeski shares an example of how providing financial support can be just as easy as sharing news.
"Worthy" is kind of an old-fashioned word but in the context of getting money from other people it should resonate. For Ed Sluga and Peter Barrow, being worthy in fundraising means making the giving connection - when an organization fundamentally connects with the hearts and minds of givers so that they passionately believe in what the charity does. In Worthy and Prepared, Sluga and Barrow explain how this basic philosophical concept translates into successful fundraising.
When it comes to developing major gifts programs, Phil Levson says it’s all about relationship building. He suggests, among other things, that it’s important to have a strategy where the value of the donor comes first and the donation second.
New report identifies key characteristics of high performing fundraising organizations; Michelle Jondreau outlines what you could be doing better.
All it takes is a quick click, and you can be triggering corporate dollars for your favourite charity. Janet Gadeski shares an example of how providing financial support can be just as easy as sharing news.
When it comes to developing major gifts programs, Phil Levson says it’s all about relationship building. He suggests, among other things, that it’s important to have a strategy where the value of the donor comes first and the donation second.
Well, not exactly. Jonathon Grapsas says there is definitely a place for both and explains how and why digital fundraising is worth the effort.
