What if you could change one thing about your online presence that would lead to a big return on investment? Holly Wagg urges charities to consider adopting mobile-friendly donation forms, to make it that much easier for donors to show support.
Knowing your audience seems like a no-brainer when it comes to sponsorship success, but exactly what you need to know and why may not be so clear. Shaun Lynch outlines four key parameters that will help you describe your audience.
It can be challenging to stay positive during a late-season storm—now imagine being homeless and having to endure the elements at their very worst. Michelle Jondreau shares the story of a Twitter campaign that drove results through the ‘glass half full’ approach.
Meeting disbursement quotas can be challenging for charitable trusts. Alexandra Tzannidakis explains how trustees are bound to the terms of the trust they curate and steps to take when there is not sufficient income to meet disbursement quotas.
Running a successful event doesn’t require fancy footwork; it’s really just about asking individuals (real people) to do something. Jonathon Grapsas shows us that there is a clear connection between direct marketing and fundraising events.
What if you could change one thing about your online presence that would lead to a big return on investment? Holly Wagg urges charities to consider adopting mobile-friendly donation forms, to make it that much easier for donors to show support.
Knowing your audience seems like a no-brainer when it comes to sponsorship success, but exactly what you need to know and why may not be so clear. Shaun Lynch outlines four key parameters that will help you describe your audience.
It can be challenging to stay positive during a late-season storm—now imagine being homeless and having to endure the elements at their very worst. Michelle Jondreau shares the story of a Twitter campaign that drove results through the ‘glass half full’ approach.
Meeting disbursement quotas can be challenging for charitable trusts. Alexandra Tzannidakis explains how trustees are bound to the terms of the trust they curate and steps to take when there is not sufficient income to meet disbursement quotas.
Running a successful event doesn’t require fancy footwork; it’s really just about asking individuals (real people) to do something. Jonathon Grapsas shows us that there is a clear connection between direct marketing and fundraising events. 
