Better donor retention is a chief concern for many (if not all) charities, yet knowing how to motivate donors beyond the initial ask can be challenging. Peter Reynolds proves that videography is the way to go.
Serious fraud case in the US leads many to wonder about what goes on in Canada. Bill Kennedy explains what happens—and it’s not all good news—but there are ways that charities (and donors) can arm themselves against fraudulent behaviour.
Measuring the true value of an incentive makes sense, but what factors should you consider? The same can be said of measuring the true value of a monthly donor. Peter Hoppe looks at these factors and more in this third instalment.
To market and solicit legacy gifts effectively, fundraisers need to understand how emotion impacts a donor's decision to make a charitable legacy. In this recent article from Gift Planning in Canada (another Hilborn publication) Simon Trevelyan shares his approach to engaging prospects for your planned giving program.
Keeping lines of communication open is key to the audit process. Jeffrey Miller outlines what organizations can expect and says that a high level of engagement between the auditor and management will result in success.