The key to getting a better Google ranking is to be patient and to keep at it – in other words, it’s something you need to be continually working on to garner the best results. Todd Jamieson explains the optimization process which you can follow to ensure your charity’s cause gets the utmost exposure.
In this last instalment, Peter Hoppe examines the effectiveness of direct mail and why every nonprofit needs to continue investing in this key fund development strategy. He urges leaders in the charitable sector to never lose sight of the donor pyramid and the impact each campaign has on moving donors to the peak.
Maybe the challenge isn't how to engage the Millennials or Generation X as donors. Maybe fundraisers should focus more on building relationships across all generations. Sara Byrnell walks us through some of the challenges and potential benefits of instilling your organization as the charity of choice with multiple generations at once.
According to a recent article from The Guardian, more and more charities are ditching traditional business approaches in an effort to better embrace social change. Read on to find out about the evolution of corporate charity in Canada.
"Political parties, candidates and non-party campaigners are vital to a healthy democracy and we encourage active participation by campaigners. Charities are an important part of this process and make a significant contribution; indeed, they may undertake a wide variety of campaigning activities as part of their work."