Ours has been a sector that is long on passion and possibility. Research is emerging to help us enhance our fundamentals and to promote a profession of critical thinkers.
Fundraising is a youngster when compared to law, teaching, or medicine. But to be taken seriously, it needs to grow up. We have to start somewhere, and I propose education as a basic requirement for hiring any new fundraiser.
There is an old expression in the sales business you sell the sizzle not the steak. This is also true with fundraising, i.e. promote what the money will do.