publication date: Dec 5, 2011
Despite a volatile market, 71% of Canadians plan on donating
the same amount or more compared to last year.
These results from an online October poll were released by
BMO Harris Private Banking to mark
National Philanthropy Day in November.
The study, conducted by
Leger
Marketing, found that in the past 12 months, Canadians gave an average of
$487 to charitable organizations. However, the report also found that 54% of
Canadians don't have a strategy when donating, and instead give on an ad hoc
basis.
"It is encouraging to see Canadians giving despite the
current economic environment," said
Marvi
Ricker, vice-president & managing director of philanthropic services,
BMO Harris Private Banking. "However, I do encourage those that donate to sit
down with a financial professional and develop a giving strategy that can
become part of a financial plan, including a disciplined and strategic
examination of goals, objectives, interests and options."
http://www.investmentexecutive.com/-/canadians-keep-giving-despite-challenging-economy