The likeliest sponsors for your charity’s program or event are companies that can advance their own business goals by interacting with your audience. Brent Barootes and Janet Gadeski explain how your audience can help you make that perfect match.
Like motherhood and apple pie, who can disagree with donor stewardship? But do organizations really make the time and effort to ensure that it’s done effectively and well? Doug Flanders reviews the fundamentals of keeping your donors engaged.
You’re down to the wire on your next appeal mailing and you have no client story to tell. Sound familiar? Maybe you can’t share client stories because of privacy policies. Or your program is in its early stages with no success stories yet. Leah Eustace shows you how to find other stories that will be just as powerful.
How can small charities avoid the game of Fundraising Whack-A-Mole? You know, when you beat one challenge down and another immediately pops up? Jenny Mitchell reports that pro bono help from the women of #TweetCottage 2014 will set one charity free from the game – and they challenge you to go and do likewise.
Health care giving set a record in 2013 in both Canada and the US. The Association of Healthcare Philanthropy credits a steadily improving economy and donors’ faith in our country’s hospitals.