Marketing specialist Tea Kurpalo surveys the latest insights from email marketers. Improve your next email campaign with her common-sense tips on tone, content and reader respect.
Despite a relatively skimpy history with major gifts, Australia was named the most generous country in the world in 2012. A Canadian fundraiser in Australia explains the paradox.
“Self-confidence is every would-be world-changer’s secret ally,” says Ken Burnett. But if you don’t already have self-confidence, how can you develop it? GenNext fundraiser Christina Hemens finds some answers.
If you have directors from more than one province, they may have to operate under conflicting provincial legislation. How will this affect your board's decisions? Charity law expert Adam Aptowitzer explains.
Better, faster thank-you letters build better donor relationships. Heather Brown shares her tips for making the most of that first opportunity to help your contributors feel appreciated.