The Diwali festival of service, giving and celebration is a great time for charities to reach out to South Asian communities. Ranjan Khatri explores the latest trend in successful events – Diwali galas that raise millions of dollars from new, enthusiastic participants.
You can’t boost event revenue? Direct mail is dying? Jonathon Grapsas argues that hard work, testing and perseverance can turn conventional wisdom upside-down. Just don’t give up after the first bump in the road.
When budgets don’t help your board understand the extent of your programs, a simple diagram based on actual work rather than people and their positions may help. Management accounting expert Bill Kennedy explains.
If you have a donor retention challenge, there’s probably a donor communications problem at its core. These tips from Tom Ahern will help you turn your communications into a steady stream of thanks and praise that keep your supporters giving.
With all the emphasis on measuring results from social media, it’s pretty easy to reduce retweets, posts, likes, friends and followers to a per-unit dollar value. Social media expert Clare McDowall says you can’t put a price on the most important benefit of all: ROR.