Recent Articles

When being "good" isn't good enough (in: Home)
Nov 24, 2011

"You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success.  The problem is, you just don't see them."  - Jay Abraham

Here is a resource that will give you the insight to take a fundraising program from "good" to "great."

Winston Churchill – a Twitter natural? (in: Home)
Nov 23, 2011

Think you can't say anything meaningful in 140 characters? Churchill, Roosevelt and Trudeau can show us how to craft memorable messages that remain in the brain.

Where giving begins: the soul (in: Home)
Nov 22, 2011

The soul - it's the last thing we feel comfortable discussing with donors, yet it's their most powerful motivator, says fundraising expert Fraser Green.

Make your message cut through the social media torrent (in: Home)
Nov 21, 2011

How to distil your leisurely, image-rich stories into brief, powerful messages: the art of micro-scripting for social media.

Should you write it yourself? How to decide (in: Home)
Nov 19, 2011

Despite our sector's emphasis on writing skills , despite your burning urge to tell your mission story , it may be time to call for help if any of these five warning signs sound like you.