There's no doubt that Canada's population is becoming more diverse each year. As fundraisers, we face both a challenge and an opportunity: understanding how immigration is changing our own community, and leveraging the potential for financial support within diverse communities. But Kathryn McKechnie discovers that we know more than we might think about reaching out to immigrant communities.
Fundraising through multi-channel media may sound complex, but a marketing whiz with global experience says it's all about getting out of the way and helping your supporters do the work. Hilborn's Assistant Editor Lisa MacDonald reports on Stephen Pidgeon's future-focused virtual fundraising tips.
Jonathon Grapsas thinks charities are too modest about their accomplishments. "We're in the business of making the lives of people, plants and animal better, so why do we shy away from fair and reasonable claims that we should be downright proud of - claims that would help us raise more money and do even more good?" Check out his tips for bragging with class.
Fundraising isn't a game - or is it? Frankie Chow describes what's already happening in the world of cause-related social gaming. It's worked for the Japanese earthquake and tsunami as well as for some less dramatic causes. With solid research backing his advice, Frankie helps you ask the right questions to see whether it will work for your charity.
A million dollars at stake. Two million online votes. Now it's down to 30 community-based great ideas in the Aviva Community Fund awards competition. So you think you can judge? Check out the finalists, pick your favourites, and see if you agree with the judges' choices to be announced January 25.
There's no doubt that Canada's population is becoming more diverse each year. As fundraisers, we face both a challenge and an opportunity: understanding how immigration is changing our own community, and leveraging the potential for financial support within diverse communities. But Kathryn McKechnie discovers that we know more than we might think about reaching out to immigrant communities.
Fundraising through multi-channel media may sound complex, but a marketing whiz with global experience says it's all about getting out of the way and helping your supporters do the work. Hilborn's Assistant Editor Lisa MacDonald reports on Stephen Pidgeon's future-focused virtual fundraising tips.
"We're in the business of making the lives of people, plants and animal better, so why do we shy away from fair and reasonable claims that we should be downright proud of - claims that would help us raise more money and do even more good?" Check out his tips for bragging with class.
Fundraising isn't a game - or is it? Frankie Chow describes what's already happening in the world of cause-related social gaming. It's worked for the Japanese earthquake and tsunami as well as for some less dramatic causes. With solid research backing his advice, Frankie helps you ask the right questions to see whether it will work for your charity.
