Your policy, your programs, your strategy are hugely important, right? Not to a donor, they're not! Kori Brus and Ryann Miller present a case study on moving your website from "how" to "who" so you can raise more money online.
The topic of prospect research makes my eyes roll into the back of my head. But here's a truth - prospect research helps fundraisers make educated strategic decisions about asking. It helps to define the right person, right amount, right area and right time that are fundamental to effective fundraising. So like it or not, if you are a fundraiser, you need to understand the basics of prospect research. Here's a book to help you out with that.
If you think your nonprofit excels at providing social services, check out the Donner Canadian Foundation Awards for Excellence in the Delivery of Social Services. You might win a share of $5,000 - and there's a $1,000 draw just for applying.
Meet the warm and friendly side of the Canada Revenue Agency. Its staff are far more interested in helping your charity than shutting you down. A CRA insider explains how you can stay on the right side of CRA year after year, and what to expect if you're one of the rare charities selected for an audit.
Size matters when it comes to copy for website landing pages - and it's been proven. The right length depends on the mindset of your landing page users. Short copy works better when visitors perceive that the risk, cost and commitment are low.
