Successful marketers in all sectors are paying attention to the growing cultural diversity of Canada’s population. Today, 19% of the population considers themselves to be members of a visible minority. By 2031, close to 60% of our cities are expected to be visible minorities. Doug Norris of Environics explains how and why our multicultural citizens give.
It's hard work to raise money by walking, running or cycling for a charity. Yet charities put so little work into stewarding those peer-to-peer fundraisers that 75% don't come back the next year. Blackbaud researcher Amy Braiterman tells Janet Gadeski what charities must do differently to hang on to these hard-working ambassadors.
It's time for performance management. What are your goals and objectives for your social media channels? Or should you terminate? We tell you how you can borrow from your staff evaluation to see whether Facebook and Twitter measure up as members of your team.
"Just ask me for money once a year." But does that mean you leave donors on the sidelines for the other 11 months? David Kravinchuk says it's safe to keep in touch.
You may have to open your records to others more than you think, depending on whether you're federally or provincially incorporated. But it all depends on who's asking to see what. Terrance Carter clarifies your rights and obligations.
It's hard work to raise money by walking, running or cycling for a charity. Yet charities put so little work into stewarding those peer-to-peer fundraisers that 75% don't come back the next year. Blackbaud researcher Amy Braiterman tells Janet Gadeski what charities must do differently to hang on to these hard-working ambassadors.
"Just ask me for money once a year." But does that mean you leave donors on the sidelines for the other 11 months? David Kravinchuk says it's safe to keep in touch.
You may have to open your records to others more than you think, depending on whether you're federally or provincially incorporated. But it all depends on who's asking to see what. Terrance Carter clarifies your rights and obligations.
