Janet Gadeski covers tips on handling reporters from a fundraiser who used to be a journalist. Hint: like donors, reporters want to buy on emotion and justify with fact. And they don't believe "big, loud and wow."
Compared with, say, the latest product release from Apple, it's easy to feel that a charity's news is pretty small stuff. But there are ways to get coverage even without the allure of the newest iPhone on your side. Janet Gadeski says realistic expectations and borrowed techniques from the commercial world can help you stir up media interest.
Do you ever wonder if giving premiums or token gifts for donations works? You know, offering labels on the front end as an incentive to give, or a T-shirt on the back end as a bonus for giving? Here's what people have found and what the research says.
When poor website design obscures a great presentation of mission, what's a tiny charity to do? Kori Brus and Ryann Miller have some low-cost fixes for this month's website review candidate.
You've been out of school for a while so your training for the last five to ten yesrs has been mostly on the job. Perhaps it's time to refocus and refresh your thinking? You and Your Nonprofit offers a selection of more than 75 peer-reviewed articles contributed by knowledgeable professionals in the field.
