Stop envying the rich sponsorships that sports teams attract, and start pitching. Calgary sponsorship expert Brent Barootes has the data to prove that sponsoring a charity sways more consumers in favour of a brand.
There's no downside to monthly giving, says Canadian expert Harvey McKinnon. It will bring you predictable income, more loyal donors, and better donor stewardship at a lower cost.
So where’s all the money? In Gift Planning in Canada, Helen DeBoer-Daggett faces up to trends that explain why the billion-dollar wealth transfer might not have paid off for your charity. Fortunately, there’s one big factor you can control.
