Recent research from the US finds that direct mail is driving more donations and online efforts aren't making a noticeable difference. It's "a bit of a shock," says the head of the firm that commissioned the study.
Do you really know the difference between vision statements and mission statements? If you don't, you're missing out on daily chances to communicate the essence of your work. Fraser Green 's four tips for keeping them clear and compelling may change the way you tell your charity's story.
Digital has its strengths and so does direct mail. Everything is different, yet everything is the same, says Jonathon Grapsas after a year of running his own fundraising agency. And the old-fashioned direct marketing and donor care principles still apply in the new world. They just need a little tweaking.
No ideas for that next brochure or appeal? Inspiration is hiding in unexpected places, says a professional copywriter. Get away from the screen, take a recreation break, and you may be surprised at the results.
How a hospital discovered it already had younger donors and revamped its appeals for more successful fundraising. The secret? Portraying younger people receiving treatment.
Do you really know the difference between vision statements and mission statements? If you don't, you're missing out on daily chances to communicate the essence of your work. Fraser Green 's four tips for keeping them clear and compelling may change the way you tell your charity's story.
Digital has its strengths and so does direct mail. Everything is different, yet everything is the same, says Jonathon Grapsas after a year of running his own fundraising agency. And the old-fashioned direct marketing and donor care principles still apply in the new world. They just need a little tweaking.
