"Your monthly gift will let Tom continue to volunteer at the First United Church" will raise more money than "We have no choice but to increase the fees for our seniors' transportation." Ryann Miller and Kori Brus show a struggling charity how to turn its "poor me" card into the winning trump.
The strategy sounds good, but most often, charities implement only the easiest part. Then, they start losing donors - and the attrition rate can approach 90%.
Print materials still matter, and in print nothing matters more than typography: the art and process of arranging type. Since that's the part people actually read, make sure you pay as much attention to it as you do to colours and illustrations.
With social media, it's about the outcome, not the channel. Jonathon Grapsas reports on a test campaign that pitted Facebook against Google AdWords. Both channels delivered, but in very different ways, and from different donor segments.
Based on the responses from 11,300 donors who completed at least part of the newest donor survey from Penelope Burk's Hamilton-based Cygnus Applied Research, Inc., the news is good. There's potential for more giving from strongly loyal, disciplined donors, especially if you sign them up for monthly direct debits.
Print materials still matter, and in print nothing matters more than typography: the art and process of arranging type. Since that's the part people actually read, make sure you pay as much attention to it as you do to colours and illustrations.
With social media, it's about the outcome, not the channel. Jonathon Grapsas reports on a test campaign that pitted Facebook against Google AdWords. Both channels delivered, but in very different ways, and from different donor segments.
