Weather makes the news every day, all year long. Link what you do to what the weather's doing to draw attention to your mission. Reporters and bloggers will love the interest you add to a chore they have to do each day.
The notion that charities should be restricted in the political arena is full of contradictions, according to law professor Adam Parachin. For example, although it's been deemed political to seek the abolition of human torture, courts have said it's charitable (i.e., not political) to prevent cruelty to animals.
Engage an accomplice and watch them give - or try to - through your website, over the phone, and in response to your charity's email appeal. Leah Eustace says you'll soon find the leaks and cracks you need to fix.
Business is global, and so is the business of fundraising. A Canadian agency launches joint programs with a UK company to enhance services in both countries.