Do the decision-makers at your charity think you don’t need social media? Have them read this reality check by digital experts Clara Shih and Lisa Shalett. Looking outdated is just one of the risks your organization may face.
Monthly donors are some of the best and most loyal donors we know. They’re worth the effort to acquire, keep and re-engage. Alison Keys has tips for all three components of your monthly donor strategy.
Opportunities for high-impact actions are all around you. Consider an action as simple as a hand-written “Thank you” added to a donation acknowledgement. Multiply that good feeling by the number of gifts you receive in a year. That’s your (me)volution in action. Christina Hemens explains.
Marketing specialist Tea Kurpalo surveys the latest insights from email marketers. Improve your next email campaign with her common-sense tips on tone, content and reader respect.
Despite a relatively skimpy history with major gifts, Australia was named the most generous country in the world in 2012. A Canadian fundraiser in Australia explains the paradox.
Monthly donors are some of the best and most loyal donors we know. They’re worth the effort to acquire, keep and re-engage. Alison Keys has tips for all three components of your monthly donor strategy.
Opportunities for high-impact actions are all around you. Consider an action as simple as a hand-written “Thank you” added to a donation acknowledgement. Multiply that good feeling by the number of gifts you receive in a year. That’s your (me)volution in action. Christina Hemens explains.
Marketing specialist Tea Kurpalo surveys the latest insights from email marketers. Improve your next email campaign with her common-sense tips on tone, content and reader respect.
