"As a people-focused profession, fundraisers have a natural advantage as managers," says experienced fundraiser Jenny Mitchell. In a recent issue of Gift Planning in Canada, she explores ways to build on this advantage and build an effective and successful development team.
Social media philanthropy won’t be replacing traditional forms of fundraising in the near future. But it has grown as an important means of donor engagement. Michael Johnston shares some surprising insights on the social media differences among Canadian donors.
If we’re all so donor-centered, why are most charities losing donors faster than they can acquire new ones? Renowned thought leader Simone Joyaux says that at many charities, the donor’s journey just isn’t captivating enough.
With Canada’s Anti-Spam Laws looming, you’ll want to read Alison Keys’ tips on driving opt-ins with irresistible content, tempting offers and attention-grabbing subject lines.
We’ve been wondering for months about the proposed anti-spam legislation. Commercial law specialist Jennifer Babe says that although it’s not quite ready, charities now have enough information to get to work on compliance.
If we’re all so donor-centered, why are most charities losing donors faster than they can acquire new ones? Renowned thought leader Simone Joyaux says that at many charities, the donor’s journey just isn’t captivating enough.
With Canada’s Anti-Spam Laws looming, you’ll want to read Alison Keys’ tips on driving opt-ins with irresistible content, tempting offers and attention-grabbing subject lines.
We’ve been wondering for months about the proposed anti-spam legislation. Commercial law specialist Jennifer Babe says that although it’s not quite ready, charities now have enough information to get to work on compliance.
