According to George Stanois, you don't reinvent the wheel around the core activities of fundraising. Instead, what is important is to first understand what the wheel looks like and then to manage the process with vigilance. Through years of experience, George has identified 12 steps for an effective fundraising program. In The Vigilant Fundraiser, George and a team of highly-skilled contributors share how you can look for opportunities within the 12 steps to set your organization apart from all the others who do what you do.
While the GivingTuesday campaign is in high gear, notice what’s making it successful. Simren Deogun applies lessons from the initiative to your own charity’s next campaign.
