In any given charity, creating a positive donor experience should be part of everyone’s portfolio. In this eNews classic article, Jose van Herpt outlines reasons why it’s important to treat donors like family—and why family values should guide our thinking and actions.
Whether you’re a veteran executive or a P2P rookie, you can always raise more from your walks, runs and rides—or start a brand new P2P activity. Michelle Jondreau covers a few of the key lessons from this year’s Peer-to-Peer Professional Forum.
Confused about the difference between trademarks and name registrations? Alexandra Tzannidakis puts your mind at ease with the following article that explains the two concepts from a legal lens, with the goal of ensuring that your charity is both compliant and protected.
Now try not to balk at this, but using swear words can produce effective results for fundraisers; they stir up all kinds of emotions that ring true for many people. Michael Johnston outlines situations where cussing is appropriate, and in many cases necessary, to a charity’s communication strategy.
