Building a strong case for support may be the most crucial messaging your charity develops. According to KCI’s latest Philanthropic Trends Quarterly report, your case must provide answers for all your target markets.
In this second instalment, Leah Eustace shares the last three steps to take to get your planned-giving program off the ground. A successful program uses marketing effectively in order to make the return on investment worthwhile.
Should nonprofit marketers ditch the traditional email-campaign template, targeted towards desktop users, for a more modern, mobile-friendly design? A new report by Campaign Monitor reveals trends on how readers interact with email campaigns.
Start thinking about your planned-giving program now if you haven’t already—they don’t have to cost much and the return makes it worthwhile. Leah Eustace shares the first three steps to take to get your planned-giving program off the ground.
Political actions will cause enforcement of the Ontario Not-for-profit Corporations Act (ONCA) to be further delayed. In fact, organizations likely won’t have to worry about it until 2016. Joel Secter gives us the details.