Letters should be long. Years of split testing have proven that to be true. But for some reason, most of us believe that videos should be short. Jonathon Grapsas explains why that idea is just plain wrong.
Is it possible for a charity to stay passionate about its cause and be whole-heartedly committed to the business goals of a social enterprise? Consultant David Oyler says it’s a tricky tightrope to walk.
Charities should take care when structuring conditional gifts as inter vivos trusts. Jacqueline Demczur flags a recent case that nearly caused a registered charity to lose a $200,000 gift.
Wouldn’t it be nice to find out exactly what donors really want? Imagine being able to peek into their minds and hear their every thought. Web wizard Todd Jamieson takes you through the three simple steps that will make Google Analytics do that on your website.
Business-minded board members may see social enterprise as something that will diversify your charity’s revenue. Yes, it will – but it must correspond to your charitable objectives or you’ll violate the Income Tax Act, says nonprofit accounting expert Leslie Milton.
Letters should be long. Years of split testing have proven that to be true. But for some reason, most of us believe that videos should be short. Jonathon Grapsas explains why that idea is just plain wrong.
Is it possible for a charity to stay passionate about its cause and be whole-heartedly committed to the business goals of a social enterprise? Consultant David Oyler says it’s a tricky tightrope to walk.
Charities should take care when structuring conditional gifts as inter vivos trusts. Jacqueline Demczur flags a recent case that nearly caused a registered charity to lose a $200,000 gift.
Wouldn’t it be nice to find out exactly what donors really want? Imagine being able to peek into their minds and hear their every thought. Web wizard Todd Jamieson takes you through the three simple steps that will make Google Analytics do that on your website.
