Stickers. Coupons. Calendars. Incentives are a traditional way to get new donors through the mail. Some say they don’t work anymore and are a waste of money. Jonathon Grapsas disagrees and shares how, when executed well, incentives can raise more money and engage more donors.
Is your donor file shrinking? Have you considered the impact that lack of stewardship is having on your bottom line? Danielle Johnson-Vermenton shares some staggering facts about what a lack of stewardship program could be costing your organization and how you can respond
Are you effectively engaging millenials in the work of your organization? Or are you creating barriers for their involvement and thereby encouraging them to start their own charity? Bill Kennedy thinks there are too many charities in Canada and that we need to do more to engage people in our work. Do you agree?
Is it easy for visitors to find what they are looking for on your website? Surprisingly only 22% of charity websites are organized in a user friendly way. Building on the largest Canadian survey of its kind, Todd Jamieson adds to our series looking into the embarrassing state of web nation by helping you start to make your charity website easier for your visitors to use.
With more than 200 ethnic groups spread across Canada, charities are beginning to ask how diversity is influencing our fundraising efforts. The challenge begins with defining the conversation, as "diversity" refers to a wide range of social and cultural categories. In this excerpt from Excellence in Fundraising, Volume Two, Krishan Mehta and Deborah Greenfield introduce the concepts of "diversity" and "inclusion" and the role they have to play in fundraising.
Stickers. Coupons. Calendars. Incentives are a traditional way to get new donors through the mail. Some say they don’t work anymore and are a waste of money. Jonathon Grapsas disagrees and shares how, when executed well, incentives can raise more money and engage more donors.
Is your donor file shrinking? Have you considered the impact that lack of stewardship is having on your bottom line? Danielle Johnson-Vermenton shares some staggering facts about what a lack of stewardship program could be costing your organization and how you can respond
Are you effectively engaging millenials in the work of your organization? Or are you creating barriers for their involvement and thereby encouraging them to start their own charity? Bill Kennedy thinks there are too many charities in Canada and that we need to do more to engage people in our work. Do you agree?
Is it easy for visitors to find what they are looking for on your website? Surprisingly only 22% of charity websites are organized in a user friendly way. Building on the largest Canadian survey of its kind, Todd Jamieson adds to our series looking into the embarrassing state of web nation by helping you start to make your charity website easier for your visitors to use.
