Do you consider acts of kindness to strangers as philanthropic? The 2014 Giving Index does. In this story about a simple trip to the grocery store, eNEWS editor Kimberley MacKenzie opens up her heart and her wallet when everyone else just stared – and apparently she is not alone.
Corporate giving is an important part of any fundraising program, in part one of his new series on corporate giving, Brad Offman helps to challenge commonly held assumptions and explains what motivates a corporation to make a social investment in your mission.
This is part six of excerpts from David Oyler’s feature article “How Does Social Enterprise Translate to the Charitable Sector?” The entire article will be posted on his website, after the final instalment in Hilborn Charity eNews.
Making sure that your website is easy to use for donors is essential to online giving. Are you making the process for donors as easy as it can be? Or are you creating barriers? Bill Kennedy shares how you can test and measure how easy it is for your donors to give online.
When you ask prospects to make a gift are you explaining too much? Do your ramblings about program details make it more difficult for donors to say yes? In this month’s tip Fraser Green explains how and when to educate your donors about the details of your program.