“Share” links are essential on your charity website aren’t they? After all the really big and popular charities have tonnes of them! Not necessarily. According to the largest Canadian survey of its kind the majority of charities have no clue what how social media fits into their online presence. Todd Jamieson shares how to start implementing a social media strategy into your web presence can yield better results.
What is your charity doing to engage the next generation of donors? Josh Bowman explains why we can’t ignore the Gen Y crowd and how we may need to rethink traditional engagement strategies.
For a lot of charities the annual report is a necessary evil. Compiled only to share the metrics of a charity and void of compelling stories. Simren Deogun says it doesn’t have to be that way anymore! Using clear examples from organizations that created engaging online annual reports that are emotionally compelling, this article has some clear steps you can take to move closer to on and offline integration.
Have you ever wondered how corporations decide which charities to support? In the second article in his series on Corporate Giving Brad Offman helps us understand that the HOW is just as important as the WHY when building relationships with corporations.
Are separate for profit businesses a potential way to fill your charity’s coffers? Not without some warning. In part 9 in our series on Social Enterprise David Oyler explains how unrelated business may look appealing but can land your organization in hot water.