Are you measuring your charity’s online performance? If not you are not alone. It turns out that 80% of charities are not measuring their online performance. In this article Holly Wagg provides some practically useful key performance indicators so that you can start measuring your online activities immediately.
Are you talking to your donors about their estate plans? Are you thinking about a planned giving program but don’t know where to start? If so, you are not alone. In response to the results of some surprising research conducted by Rebecca Farrell, Fundraising Management student at Humber College, Kimberley MacKenzie offers some suggestions for how you can start to incorporate planned giving into your fundraising programs today.
The challenges of fundraising in a small non-profit are fairly easy to identify: think limited resources and cultural differences. But, says Ligia Pena, small shop fundraising also has several advantages that may surprise you.
How many Canadians made donations to charity in 2013? Is the average gift increasing or decreasing? How many hours of volunteer activities did Canadians contribute? Statistics Canada has released a report profiling volunteering and giving in Canada. Using data from the 2013 General Social Survey, this comprehensive report presents information about the characteristics of individuals who volunteered in 2013, as well as changes in donations given by Canadians of all ages
In 1891 the government of Canada decided which organizations could issue charitable tax receipts and which activities were deemed “charitable”. Society has changed a lot since then. Charities have also changed and Bill Kennedy is making his case for rethinking how the CRA grants charitable status. Join the conversation and tell us what you think.