Your charity now has an active email marketing program and you are starting to see reap the benefits. You are communicating faster, have more targeted messages, are able to measure results and save money on expenses. Well done! But, is your organization getting the most out of your email marketing campaigns? Kathleen Grace offers these four tips to ensure you write strong subject lines that will get your emails opened.
Do your donors love donating to your charity? Are they overjoyed with their donor experience? If not it is time to change the way you engage with your donors. The dynamic duo Rory Green and Maeve Strathy are starting a movement and they want you to join them. Rory and Maeve have teamed up with a fabulous group of leaders in the charitable sector to spread #DonorLove. Join the movement and participate in the conversation today.
The most important work in society is done by charities. Our sector is “ubiquitous” says Marina Glogovac, CEO of Canada Helps. So then why is it we are expected to scale up our services without any investment in capacity? And how can we stop talking about this issue and start changing the culture? In our second podcast with Marina we tackle these big issues and more.
Finishing your formal education and moving into the paid workforce can be a daunting transition. Decisions about where exactly you want to apply all the skills you have learned and how to implement your own new ideas can be overwhelming. In her first article for Hilborn, and five years into her career as a professional fundraiser, Katelyn Lees is ready to share her voice and her five tips for the first five years after school.
Are you under the impression that your charity is NOT conducting any political activities? Chances are you are wrong. Perhaps you are you avoiding key issues that could advance your mission because you are worried that you might lose your charitable status? In this two part series, Mark Blumberg helps to clarify what exactly constitutes a charitable activity with the Canada Revue Agency and why participating in some activities is actually encouraged by the Federal Government.
Your charity now has an active email marketing program and you are starting to see reap the benefits. You are communicating faster, have more targeted messages, are able to measure results and save money on expenses. Well done! But, is your organization getting the most out of your email marketing campaigns? Kathleen Grace offers these four tips to ensure you write strong subject lines that will get your emails opened.
Do your donors love donating to your charity? Are they overjoyed with their donor experience? If not it is time to change the way you engage with your donors. The dynamic duo Rory Green and Maeve Strathy are starting a movement and they want you to join them. Rory and Maeve have teamed up with a fabulous group of leaders in the charitable sector to spread #DonorLove. Join the movement and participate in the conversation today.
The most important work in society is done by charities. Our sector is “ubiquitous” says Marina Glogovac, CEO of Canada Helps. So then why is it we are expected to scale up our services without any investment in capacity? And how can we stop talking about this issue and start changing the culture? In our second podcast with Marina we tackle these big issues and more.
Finishing your formal education and moving into the paid workforce can be a daunting transition. Decisions about where exactly you want to apply all the skills you have learned and how to implement your own new ideas can be overwhelming. In her first article for Hilborn, and five years into her career as a professional fundraiser, Katelyn Lees is ready to share her voice and her five tips for the first five years after school.
Are you under the impression that your charity is NOT conducting any political activities? Chances are you are wrong. Perhaps you are you avoiding key issues that could advance your mission because you are worried that you might lose your charitable status? In this two part series, Mark Blumberg helps to clarify what exactly constitutes a charitable activity with the Canada Revue Agency and why participating in some activities is actually encouraged by the Federal Government.
