Measurement is used (or not) to inform strategy and inspire action. It is an area of management that we all acknowledge intellectually as pivotal, but often place in the "too hard" box to be dealt with during a quiet time that never quite arrives. Karen Van Sacker provides a reminder of the many ways metrics can help to advance mission.
Your event is over and you have met your sponsorship target. Now you just have to sit back and write thank you notes. Right? Not if you want to hit your targets for next year! In the final submission of his three part series Chris Baylis takes us past the finish line with a clear plan to help renew your event sponsors for next year. This relationship-based approach to corporate sponsorship is sure to turn your program around for the better.
To stay up to date fundraisers spend a lot of time learning about tactical tools for the trade. Social media, direct marketing trends, corporate sponsorship and governance all have a very systematic step-by-step theory to apply to your fundraising. Maryann Kerr wants you to think a bit deeper about that tiny voice on your shoulder or that feeling in your gut. How does intuition contribute to your success as a fundraising professional and can you articulate it?
With all the smart phones and movie making software readily available, videos are easier to create and share than ever. A video can also be the most compelling way to tell your nonprofit’s story and motivate people to get involved in your cause. If you decide to start making charity videos Michael Johnson has 12 rules for you to follow to ensure that you make the best nonprofit video possible.
Canada is in the midst of the longest election ever. Consequently, it may be worthwhile to consider whether your activities are considered “charitable” or “political” by the Canada Revenue Agency. Mark Blumberg is here to offer some clarity on what to watch for during the Federal election and how to remain compliant with The Income Tax Act.
Your event is over and you have met your sponsorship target. Now you just have to sit back and write thank you notes. Right? Not if you want to hit your targets for next year! In the final submission of his three part series Chris Baylis takes us past the finish line with a clear plan to help renew your event sponsors for next year. This relationship-based approach to corporate sponsorship is sure to turn your program around for the better.
To stay up to date fundraisers spend a lot of time learning about tactical tools for the trade. Social media, direct marketing trends, corporate sponsorship and governance all have a very systematic step-by-step theory to apply to your fundraising. Maryann Kerr wants you to think a bit deeper about that tiny voice on your shoulder or that feeling in your gut. How does intuition contribute to your success as a fundraising professional and can you articulate it?
With all the smart phones and movie making software readily available, videos are easier to create and share than ever. A video can also be the most compelling way to tell your nonprofit’s story and motivate people to get involved in your cause. If you decide to start making charity videos Michael Johnson has 12 rules for you to follow to ensure that you make the best nonprofit video possible.
Canada is in the midst of the longest election ever. Consequently, it may be worthwhile to consider whether your activities are considered “charitable” or “political” by the Canada Revenue Agency. Mark Blumberg is here to offer some clarity on what to watch for during the Federal election and how to remain compliant with The Income Tax Act.
