Every donor at one level of an organization’s giving ladder is a prospective donor for a gift at the next higher level. You may not agree that this is likely for all donors, but most fundraising professionals assume that this is the case and plan the steps that can lead the donor forward to their next gift. Guy Mallabone shares his thoughts on building relationships and defining a "major gift" for your organization.
Do you remember why your organization exists? Can you articulate it if asked? Like a hamster running on a wheel, fundraisers are often so busy that it takes real discipline to stop working on the tactics of fundraising and ask WHY you are doing the work you do. Leah Eustace offers a path forward for creating a case for support that will reignite passion for your cause.
It happens to the best of us. We develop a budget, launch an event, invite people to come and then we get nervous when registrations are slow in coming. The anxiety to get “bums in seats” can often result in promoting the event by reducing the cost. Shana Masterson provides a much better alternative to discounts.
The movement to create a day to celebrate philanthropy and give back to the community spread like wildfire! To position your organization to be ready for this outpouring of generosity Clare McDowall presents these ten tips to help with your planning.
If someone wanted to donate online to your charity would the process be simple for them? Surprisingly many charities are still asking their prospects to print out a form and mail it in. Todd Jamieson outlines five accessible online donation platforms for smaller organizations.
Do you remember why your organization exists? Can you articulate it if asked? Like a hamster running on a wheel, fundraisers are often so busy that it takes real discipline to stop working on the tactics of fundraising and ask WHY you are doing the work you do. Leah Eustace offers a path forward for creating a case for support that will reignite passion for your cause.
It happens to the best of us. We develop a budget, launch an event, invite people to come and then we get nervous when registrations are slow in coming. The anxiety to get “bums in seats” can often result in promoting the event by reducing the cost. Shana Masterson provides a much better alternative to discounts.
The movement to create a day to celebrate philanthropy and give back to the community spread like wildfire! To position your organization to be ready for this outpouring of generosity Clare McDowall presents these ten tips to help with your planning.
If someone wanted to donate online to your charity would the process be simple for them? Surprisingly many charities are still asking their prospects to print out a form and mail it in. Todd Jamieson outlines five accessible online donation platforms for smaller organizations.
