Your donors have choices. If they are not feeling engaged and confident with your charity they will go elsewhere. Donor attrition is one of the biggest challenges facing our sector today. In this three part series Nicola Dickinson shares key insights for how you can retain, renew and upgrade your existing donors.
The GivingTuesday movement is now entrenched in our society. Many charities include GivingTuesday as part of their annual fundraising plan. Cindy Younan has some suggestions for late adopters to get on board. With less than one month until December 1st it is time to take action and join the movement.
Does the statement “think outside the box” drive you crazy? It sure drives our new innovation columnist Lucy Gower around the bend. In her first article, of what will become a monthly innovation series, Lucy explains why it is so difficult for us to actually think outside the box and offers some practical tips for advancing innovation in your organization.
When was the last time you asked your donors to tell you their story of giving? What is it about your cause that motivates them to donate and perhaps even include it in their estate plans. This week Jose Van Herpt reminds us that donors are loyal to causes, not necessarily your charity and that it is our job to earn their long-term support.
Why do you drag yourself into your office and tackle the challenging task of working for a charity? Do you remember? Sometimes we get so caught up in our daily tasks it is easy to forget why we got on this treadmill in the first place. Melanie Jackson was recently motivated at a conference with fundraisers from all around the world and shares a little bit of her inspiration with you.
