Monthly donors are an increasingly important segment of many charity’s donor databases. They ensure a steady, reliable stream of revenue. They are also the first to answer the call for additional funds in emergencies and they can eventually grow to become ideal planned giving prospects. As such, they need to have an extraordinary donor experience. This two-part series is intended to guide your organization through the process of rolling out a new monthly giving program or making improvements to your current one.
When you send out an email to your donors are you segmenting your lists? Testing possible “control” emails? Or looking at which subject lines work for the highest open rates? Simren Deogun has some good suggestions for how you might start to strategically test your online channels.
Even though your charity doesn't profit from using someone else's work to further your cause, copyright legislation applies to you. It also keeps others from using your original work without permission. Charity law specialist Colin J. Thurston explains the ins and outs of Canada's Copyright Act.
A new awards program celebrates charities that are making strides in governance and talent management.
