Few things inspire fear in the heart of an email fundraiser like an unsubscribe. After all, you worked so hard to gain that contact! There was so much you could’ve done together – all the change you could make, all the revenue you could drive! Lost, forever!
Although unsubscribes can feel painful, they’re part of building and maintaining an email list that actually raises money.
No doubt you’ve read somewhere that family status or type is a strong predictor of the likelihood of an individual or family including a charity in their will. Guess which group weighs in at over 45%?
You’ve done all the right things. You filled the room with people passionate about your cause. You invested time and energy into securing amazing, one-of-a-kind live auction items that no attendee will be able to resist. And yet, the live auction doesn’t generate the funds that your gala committee hoped.
For many small charities with limited resources, having a professional designer or photographer in-house or on-demand can get pricey. Fortunately, you can get stellar visuals for your charity’s use at little to no cost. .jpg)
Seasonal residents and local charities can have a mutually beneficial relationship. Talk and listen to those residents before asking them to join your team.
