Often people tell me that sponsorship is the “gravy” on the gala. They feel that sponsorships are just asking your donor’s companies to give as well… or maybe they say, “we can get more money from the company than the donor.” Reality Check … that is wrong.
Sponsorships are about relationships. They are about understanding the business, their goals and then building the right customized program to specifically meet their needs. Throw away those stock packages and mailing lists. Treat sponsorship like a major gift on an annual campaign timeline!